For a few years now, I’ve been following Kylie Jenner’s journey, and I’ve learned so many things from her, like how personal branding can be turned into real financial power. The many great stories of bold moves and sometimes dirty tricks hidden behind Instagram’s luxe homes that I’ve yet to discover.
Who is Kylie Jenner?
Born in 1997, she grew up on reality TV in Keeping Up with the Kardashians. But unlike some child stars who faded out, Kylie used the spotlight as fuel. She turned her fame into a platform for business. And that decision made her one of the richest women of her generation.
What is Kylie Jenner’s Net Worth in 2025?
Here’s what I discovered: as of 2025, Kylie Jenner’s net worth sits around $670 million to $710 million. That’s a huge number, but it’s shy of the billionaire title she once carried. I’ve found that estimates vary slightly depending on the source, but they all place her firmly in second place in her family’s wealth rankings.
How Did Kylie Jenner Build Her Wealth?
Kylie Cosmetics and the $600 Million Coty Deal
Kylie Jenner started Cosmetics in 2015 with nothing more than $250,000 from her modelling gigs. Her first launch of the Lip Kits sold out in minutes. I remember watching fans on YouTube refreshing their browsers and celebrating when they scored a goal.
By 2019, she sold 51 per cent of the company to Coty for $600 million. That deal made headlines everywhere, including Forbes, and it was the moment many believed she’d cracked the billionaire club.
Expansions: Kylie Jenner Skin, Khy, and Sprinter
In my experience, Kylie Jenner isn’t content to stay in one lane. She expanded into skincare with Kylie Skin, experimented with fashion through her Khy label, and even tested the beverage market with a canned cocktail line called Sprinter. Each project taps into her ability to keep her audience curious and engaged.
Kylie Jenner Social Media Influence
Here’s what I’ve noticed: Kylie Jenner’s Instagram is more than just selfies and vacation shots. With more than 390 million followers, each post can earn her close to $2 million. That’s more than some small businesses make in a year. She’s also inked deals with Adidas, Calvin Klein, and plenty of other brands that want her reach.
Kylie Jenner Real Estate Investments
Another lesson I’ve learned by following Kylie Jenner she’s serious about property. She owns multiple homes in California, including a $36 million estate in Holmby Hills. Real estate isn’t just a lifestyle choice for her. It’s a strategic play. According to the U.S. Census Bureau, property ownership continues to be one of the most stable paths to wealth, and Kylie clearly understands that.
Is Kylie Jenner a Billionaire?
No. Not anymore. Forbes famously crowned her as the youngest “self-made billionaire” in 2019. But in 2020, they rolled back that title after digging into Coty’s filings and finding the numbers didn’t quite add up. I’ve seen people call it a scandal, but to me, it’s a reminder that valuations can be slippery. As of 2025, Kylie is still below the billion mark, though she’s in a league most entrepreneurs dream about.
Kylie Jenner vs. Other Kardashian Sisters: Who is the Richest?
Kim Kardashian’s Net Worth in 2025
Kim leads the pack with $1.7 billion. Her shapewear line, Skims, exploded in value. Add in cosmetics, fragrances, and licensing deals, and she’s untouchable at the top.
Kylie Jenner Net Worth in 2025
Kylie Jenner, the homager behind it all, is worth about $170 million. I’ve always admired how she built her own fortune while managing her kids’ careers. She takes a standard manager’s cut of 10 per cent, and it’s paid off.
Kourtney Kardashian’s Net Worth in 2025
Kourtney comes in around $65 million. Most of that comes from her blog, Pooch, social media deals, and reality TV income. She’s wealthy, but she doesn’t chase business empires the way Kim and Kylie Jenner do.
Khloé Kardashian’s Net Worth in 2025
Khloé sits at about $60 million. Her denim brand, Good American, was a smart move the brand made $1 million on launch day. But she hasn’t scaled into billion-dollar valuations.
Kendall Jenner’s Net Worth in 2025
Kendall also lands around $60 million. She’s the highest-paid model in the world and runs her tequila brand 818. I’ve seen her campaigns with Chanel and Givenchy; those contracts don’t come cheap.
Rob and Caitlyn Jenner’s Net Worth
Rob Kardashian is the lowest with about $10 million. Caitlyn sits at $25 million, down from her earlier peak of $100 million.
Kylie Jenner’s Lifestyle and Spending Habits
I’ve found that Kylie’s spending is as headline-grabbing as her earnings. Reports say she spends $300,000 a month on clothes and another few hundred thousand on security and cars. Even her property taxes run into the hundreds of thousands annually. She lives big, but it’s proportional to her income.
Kylie Jenner’s Net Worth Growth Over the Years
Watching her growth has been fascinating. She went from about $300,000 in 2011 to $10 million by 2016. By 2018, she was at $200 million. After the Coty deal, she peaked near $900 million before Forbes readjusted her numbers. Now she sits around $700 million. If anything, her trajectory shows how fast fortunes can shift in the celebrity business world.
Final Takeaway: Kylie Jenner’s Legacy Beyond Wealth
Here’s my biggest lesson from following the Kylie Jenner journey: fame can open doors, but it’s the ability to monetise that fame that builds real wealth. She’s not the richest Kardashian, that’s Kim
But she’s proof that being strategic and bold can pay off in ways that last. Her empire is still growing, and in my view, she’ll keep reinventing herself. Wealth is just one piece of her story.
